Esko Software Platform – Packaging simplified

Esko
Bernard Zwaenepoel, Esko senior vice president â€" software

I northward a press release dated 23 March 2022, Esko says it has completely updated its software solutions, relaunching them every bit the Esko Software Platform. This is the adjacent version of Esko's well-known portfolio of integrated software solu tions for design, prepress, workflow automation, color management and supply chain collaboration used for packaging, labels, displays and signs. The full range of innovations and integrations of Esko Software Platform will be demonstrated for the starting time time at drupa, scheduled for May 31 through June 10 in Düsseldorf and be commercially released beginning June 2022

More diverseness and shorter runs
Esko says that today'southward label, packaging, sign and display production has become increasingly complex and that brand owners desire to sell more and better products and bring them to market faster. This leads to more than variation within product families, more labels and packages, also as a greater variety of point-of-purchase and other signage. These materials need to be produced in ever smaller production runs with e'er shorter atomic number 82 times and increased force per unit area caused past regulatory and brand compliance requirements.

For manufacturers of labels, packaging, signs and display graphics, this increased complexity leads to a more than intensive use of a mix of printing technologies, frequently including digital impress. In improver, production companies are faced with an overall shortage of experienced prepress and print operators. "In conversations with our customers, we hear a cry for more operational flexibility with shorter learning curves, faster time to market and increased productivity," says Bernard Zwaenepoel, Esko senior vice president – software. "With the release of Esko Software Platform, Esko demonstrates its commitment to its customers by making Packaging Simplified."

"Transforming our software portfolio to an integrated platform is our response to the changing ways customers prefer to buy, utilize and manage software licenses, regardless of whether they are a large global corporation with many production locations or a minor family-run shop," Zwaenepoel explains. "Esko Software Platform makes it easier for customers to add chapters and functionality as their needs alter. While customers focus on cost control and productivity optimization, Esko ensures an integrated end-to-end solution that protects their investments and helps them to abound."

Deject-SaaS
The Esko Software Platform can be deployed on premise or in the cloud and can be purchased with a traditional license or a flexible subscription model. Within its cloud offering, Esko has created a series of Software as a Service (SaaS) solutions – The Esko Share and Approve Service WebCenter is a complete web-based approving tool in WebCenter. Cape Pack 16 moves palletization services to a SaaS model. Customizable reports comprise interactive 3D views of logistics solutions and are stored in the cloud for sharing amongst all stakeholders. Moreover, WebCenter, MediaBeacon, ArtiosCAD Enterprise and Online Editing with Chili Publish are likewise available in a SaaS model.

Zwaenepoel says, "With the SaaS model, Esko hosts and manages the services. Customers cull the solution they need and run their business without increasing IT overhead and without the potential complexities coming with software upgrades. When using Esko Software Subscriptions, customers can likewise do good from more flexibility when need spikes by adding boosted software seats."

GS1 standard for packaging content
Esko is introducing 'Content Direction' every bit a new module for WebCenter. This module enables printers and converters to expand their offerings related to artwork services. The software includes a controlled and automatic procedure for updating existing artwork and for creating multiple variants for a single production. All stakeholders utilize a mutual database for content, automatically pulling text statements and other regulatory content into the artwork to ensure compliance. This solution also complies with the GS1 global standard for packaging content communication. By automating the artwork creation process, companies benefit from a faster time to marketplace at a lower cost while reducing the run a risk of claims due to inaccurate content.

MediaBeacon DAM and WebCenter 16
A growing number of digital assets are being produced within the packaging supply concatenation which need to be shared with marketing departments, or to be part of content or product information management. Rich media assets need to be included every bit well (video, for instance). Integrating Esko's MediaBeacon DAM system with WebCenter is meant to make assets available in the correct version at the right time to the correct stakeholders in the packaging workflow.

WebCenter is the client portal that streamlines activities from specification and design through product. Users share files with all stakeholders for approval and collaboration. In the new version, they are able to view 3D designs, including transparency and print finishing effects, using a standard web browser on a desktop computer or mobile device.

Blueprint for packaging, labels, signage and displays
ArtiosCAD 16 makes design and preproduction of multi-part packaging and POP displays simpler with layout tools that apply 3D clips and hooks used in retail environments and automatic nesting of production parts on the right substrates. For sign and display producers, there is an all-encompassing online library of proven parametric pattern templates.

Studio 16 now adds increased 3D functionality to the Adobe Illustrator packaging workflow with tools to select materials and utilize print furnishings and combine different shapes in 3D compositions, including realistic lighting and shadow effects. Users tin share or export 3D designs to high resolution pack shots. The enhanced Store Visualizer sixteen integrates with planogram systems (2d) to create and populate visually stunning virtual 3D stores in minutes rather than days. It is able to brandish barcodes; pricing and other metadata associated with each of the imported products, for employ in store planning and category management. Studio Store Visualizer, co-developed with VTales, allows users to create and exam packet designs.

Equinox is Esko’s fixed colour palette or extended gamut printing solution

Quality command
"Esko has embedded technologies from our partner Global Vision and from our subsidiary Enfocus to eliminate time-consuming manual checks," Zwaenepoel says. "Automated quality checking tools allow our customers to process more jobs with the same people and with fewer errors." Global Vision quality command tools are embedded in Automation Engine 16. Features now available include a spell checker and automated checking of barcodes and Braille against an canonical profile. The quality check runs as a background process and results in an annotated and viewable blueprint file for Automation Engine, WebCenter and in ArtPro+.

Unique packaging preflight functionality, based on Enfocus applied science applies preflight checks to content inside of the die-line, ignoring any information outside of the die-line (such as legends or control strips). Technical and other non-print items like varnishing and embossing can also be excluded from the preflight operation, checking only where appropriate and eliminating irrelevant feedback from the preflight report.

Zwaenepoel focusses on two Esko solutions for editing and preparing graphic designs for production. The first is the well-known DeskPack family of plug-ins for Adobe Illustrator and Photoshop and the second is the make new ArtPro+ prepress editor that runs on both PC and Mac. Featuring a land-of-the art 64-bit architecture and 100% PDF native, ArtPro+ has an intuitive user interface with a software tool selector wheel that provides the user instant access to the right tools wherever he happens to be working in the design. Zwaenepoel explains, "Information is displayed where you need information technology, when yous need it." The in-context user interface removes all clutter from the screen. ArtPro+ is bachelor to the entire installed base of operations every bit an upgrade under maintenance contract for ArtPro and PackEdge.

DeskPack and ArtPro+ are designed for seamless integration with Automation Engine 16. With Automation Engine'southward new Device View module, Esko's hardware product lines (Kongsberg tables and CDI flexo plate imagers) are continued to and integrated with the prepress workflow putting full operational control of these devices in the hands of the prepress operator.

Extended gamuts for flexo print
Esko says that flexo converters are under pressure to print a growing number of short-run jobs per shift and that many flexo presses only accept xl% productive uptime. Its solution to unlock flexo printing capacity and to keep the presses running is to completely avoid washing upwardly the press between jobs. This is washed by standardizing the press press on a fixed set of inks – an extended ink fix of 5, 6 or 7 colors and printing jobs with this fixed ink palette. Equinox is Esko'south fixed color palette or extended gamut printing solution. Zwaenepoel comments, "Equinox helps achieve a 34% reduction in printed waste per task and a 25% ink saving in flexible packaging."

Esko Software Platform will be launched and demonstrated at drupa 2022 and will be commercially released get-go June 2022. According to Esko, thousands of customers with a maintenance contract are entitled to receive the upgrades of the software they use and they volition benefit working with this major upgrade as the software is rolled out by the regional Esko software Service Teams. Online training and support tools like the Esko Noesis Base of operations will back up installations and simplify this global rollout.

Packaging South asia is the cooperating media partner for drupa 2022 which is scheduled to exist held from 31 May to ten June at Dusseldorf, Germany.

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Source: https://packagingsouthasia.com/type-of-article/industry-news/innovation-productivity-integration-and-cloud-at-drupa-2016/

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